what to do
VISION
frank. should inspire us to find the courage to ask ourselves; What can I do to cause change?
We highlight the need to integrate sustainability into the daily life of each and every one of us.
CHANGE
Change can only happen where the mind strives towards it. Only those who understand that they can make a difference see the value of acting responsibly – and the privilege that comes with it.
YOU ARE
THE CHANGE.
HELFUL HINTS
Let us know which tip works best for you.
If you have any tips or suggestions, please feel free to share them with the whole community.
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Fast fashion is like a siren song, drawing us in with the promise of the latest trends at rock-bottom prices. But there's a big hidden cost to all of this. This industry is a major contributor to environmental damage, climate disruption and exploitation of the very people who make our clothes. It produces a lot of pollution that is bad for our planet, and it traps workers in manufacturing countries in dangerous conditions for low wages that are barely enough to live on.
We can make a difference, but we need to know what we're up against. If we spread the word and educate others, we can put pressure on the industry to clean up its act and embrace sustainability. If we work together, we can protect the environment and improve the lives of people around the world.
Let's stand up, speak out and make a difference! -
We need to stop buying more and more just because it's cheap. Instead, we should focus on quality pieces that may cost a little more, but will last a lot longer and make us happier. Less is more – that's the key to a more sustainable and fulfilling wardrobe. By making conscious choices, we can contribute to a fairer and greener fashion world. Choose wisely and be happy with what you have for a long time to come!
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When we're shopping, it's important to think about what we really need. Instead of buying on impulse, it's worth taking a moment to ask yourself a few key questions:
Do I really need this? How often am I likely to wear it? Does it go with the rest of my wardrobe?
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It's important to take care of our clothes and show them some love. Every garment is made by people, not just machines. There are people behind every shirt and pair of trousers, working hard to make our wardrobes. It's always worth remembering that.
The first thing you should do is take good care of your clothes.
If you no longer want an item, see if you can alter it or upcycle it. With a little imagination, you can transform old clothes into something completely new. If you're looking to get rid of an item for good, you might want to think about selling it or giving it away. That way, someone else can enjoy it and you can help reduce textile waste.
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Our clothes are valuable, so we should take care of them. Only wash your clothes when you really need to, and think about the material the individual items are made of. Just follow the care instructions and your clothes will last longer.
It's also worth thinking about what else you're putting in the washing machine. It's often a good idea to turn clothes inside out before putting them in the washing machine to protect them from abrasion. It's also worth thinking about whether you can dry the item hanging or whether it's better to lie it flat to prevent it from wearing out.
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Have you picked up any new insights into the links between fashion and sustainability? Now you can pass on what you've learned.
Next time you're in town with friends, why not bring up the subject? Tell them about the impact the fashion industry has on the environment and the working conditions of the people who make our clothes. Ask them what they think about it and invite them to think about how they can change their own buying behaviour.
By sharing your knowledge, you are helping to spread the word and ensure that more and more people become part of the solution. Challenge yourself and others and create a wave of change. Let's raise awareness for sustainable fashion and make a positive difference together.
Spread the word and be part of the change!
We've put together a few ideas on how you can look after your clothes and make more sustainable choices every day.
TELL ME MORE
Fancy finding out more about the background, facts and figures, as well as some tips?
If you're looking for more information, check out our blog posts. You can find out what materials our clothes are made of, what the different labels say about production and sustainability, what seals there are and how you can shop sustainably.