HOW TO CHANGE A RUNNING SYSTEM
In most parts of the world, the challenges of exploitation and climate change are holding back a hopeful and healthy future.
Striving for a better future does not have to go hand in hand with sacrifice, when the idea of living sustainably is heard and understood, but with change.
We are working towards more transparency. We are enabling the average consumer to take in the complex connections between the textile industry and its impact on the environment by making the key messages easier to grasp.
So even the last sceptic is aware, that everyone is a part of this social challenge and accepts their individual responsibility.
THE STORY SO FAR
frank. centralizes the right of each and every one of us for a hopeful and healthy future.
frank. is the realization of our wish to do more than just that. To inspire people that sustainable actions are an opportunity of the individuum to positively contribute to society and to our future.
Since covering up background informations is still a common practice in the entire supply chain, you can hardly blame the uninformed for their lack of knowledge - but you can contribute by informing them.
We draw attention on the necessity of integrating sustainability into the daily life of each and every one of us.
VISION
Change can only happen where the mind strives towards it.
frank. inspires people that acting sustainably helps individuals contribute to society and our future. It's not fair to blame the uninformed for their lack of knowledge, as background information is often kept under wraps throughout the supply chain. But you can help by sharing the information.
Together we can make a difference. That's why it's important to act responsibly. frank. should inspire us to ask; What can I do?
We're highlighting the need to integrate sustainability into our daily lives.
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Change can only happen where the mind strives towards it. Only who is willing to understand that the impact of each individual can bring change can see the value of acting responsibly - and the privilege that comes with it.
LYNN JOANA
FOUNDER
FROM THE BLOG