frank.
SOMEWHAT REVOLUTIONARY.
Let’s be frank. Fast Fashion is a mess. It runs on speed, silence, and systems that hide the cost: underpaid labour, toxic production, endless waste. All to keep our clothing racks full and prices as low as possible.
But the real price is paid elsewhere—by garment workers, by ecosystems and by future generations.
frank. exists to challenge that. To make what’s hidden visible. To turn overwhelm into understanding. And to show that change isn’t about guilt—it’s about awareness, agency, and choosing better, together.
We think that fashion isn’t just what we wear. It’s a reflection of our values, our choices, and how much we’re willing to care.
frank. is how we talk about fashion.
Foto ©Sonja Mohr
THE STORY SO FAR
frank. was born from the desire to do more than just talk about change—we want to make it tangible. Fast Fashion’s problems aren’t hidden by accident; they’re buried beneath supply chains designed for profit over people. When information is kept out of reach, how can we expect individuals to make better choices? We don’t blame people for what they don’t know—we make sure they know.
Foto ©Sonja Mohr
Foto ©Sonja Mohr
That’s why frank. looks like a clothing brand, but isn’t one. We camouflage ourselves within the industry to challenge it from within. Through bold statements, thought-provoking campaigns, and accessible storytelling, we make sustainability impossible to ignore—without exclusivity, without clichés, and without pointing fingers.
Foto ©Frederic Hahn